Starting a New Art Business
Ready to Turn Your Art into a Business? Let’s Get to Work.
Stop guessing and start scaling. Whether you're navigating your first collection launch or figuring out legal logistics, this resource hub gives you the exact tools you need to succeed as a professional artist.
Inside you'll find:
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Video Masterclasses: Bite-sized video training breaking down art marketing and sales.
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Actionable Guides: Downloadable checklists, pricing calculators, and PDF guides.
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Interactive Community: Share your progress, ask questions, and connect with fellow artists in the comments.
Here is a checklist of the 10 most critical things a new artist needs to consider when turning their passion into a professional business:
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1. Define Your Niche: Decide if you are focusing on a specific style, medium, or subject matter (like abstract pieces or landscapes) to help your brand stand out.
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2. Price with Confidence: Factor in the cost of your materials, your time, and shipping so you don't undercharge for your hard work.
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3. Take High-Quality Photos: Buyers can't touch your art online, so clear, well-lit, and high-resolution images of your artwork are essential for making sales.
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4. Build a Professional Website: Create a clean online storefront (like a Wix site) where people can easily browse your collection, read your story, and buy directly from you.
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5. Create a Content Strategy: Use social media platforms to share your creative process, studio behind-the-scenes, and finished pieces to connect with art lovers.
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6. Protect Yourself Legally: Look into basic business registration, copyrighting your signature style, and using clear contracts when taking on custom commissions.
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7. Master the Art of Shipping: Research safe packaging methods (like heavy-duty tubes or padded crates) and calculate shipping costs before you sell your first piece.
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8. Network and Exhibit: Look for local art fairs, community markets, or gallery open-calls to get your work in front of physical audiences and build a local following.
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9. Collect Email Subscribers: Social media algorithms change, but an email newsletter list gives you a direct line to your biggest fans whenever you drop a new collection.
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10. Treat It Like a Business: Set aside dedicated weekly hours for administrative tasks, bookkeeping, and marketing—not just the painting and creating.
